Ukraine’s Interest in Georgia is Great and Growing

Mikheil Ukleba
Ambassador Extraordinary and Plenipotentiary of Georgia to Ukraine and Permanent Representative of Georgia to the Organization for Democracy and Economic Development – GUAM

The Embassy of Georgia to Ukraine has implemented an immense and fruitful job in recent years to attract more Ukrainian tourists to Georgia. In particular, under the auspices of the Embassy and in close cooperation with the National Tourism Administration of Georgia and regional administrations, there have been numerous presentations in different cities of Ukraine - Kyiv, Lviv, Dnepropetrovsk and Odessa.

On average more than 100 tour operators and 60 media representatives attended each presentation held in Kyiv. Presentations organized in different regions of Ukraine attracted up to 200 tour operators and representatives of local media. These events were widely covered by the leading Ukrainian TV channels, printed and online media.

The presentation “Open Your Mind to Georgia” was organized at the Embassy last year along with the corporative tourism company BTL Group. More than 120 guests attended the event. During the evening, one of the leading Ukrainian touristic magazines “Ukrainian Tourism” awarded the Embassy the special annual prize “The Best Direction in Ukrainian Tourism”.

“Batumi-Kyiv Business Forum” was held in Kyiv last year in cooperation with the Government of Ajara Autonomous Republic. In the framework of the Forum investment and touristic opportunities of Ajara region were presented of the representatives of more than 100 Ukrainian companies. 

It’s noticeable that all the above mentioned presentations were followed by Georgian wine and cuisine tasting.

Development of air transport services contributes largely to the growth of the number of tourists.

Currently the Embassy actively cooperates with different airline companies and promotes the diversification of air services. This issue is a subject to constant discussion during the meetings with the heads of Ukrainian cities and regions. It’s quite significant that flights from Ukraine are carried out to three Georgian cities – Tbilisi, Batumi and Kutaisi.

The Embassy also closely cooperates with various economic and touristic media. Numerous articles and interviews have been published in Ukrainian printed media during the last few years aiming to promote economic, investment and touristic potential of Georgia. The issue is also widely covered by the regional and central TV.

As a result, number of Ukrainian tourists visiting Georgia steadily grows. It’s worth mentioning that after 4 neighboring countries (Azerbaijan, Armenia, Russia and Turkey) Ukraine is on the 5th place by the number of tourists visiting Georgia. In years 2012-2014 number of tourists from Ukraine increased by 88% (76 thousand in 2012, 126 thousand in 2013 and 143 thousand in 2014). In the first seven months of this year, already 74 thousand Ukrainian tourists visited Georgia.